Preview: -My proposal tries to investigate: The use of simple games for marketing purposes. The use of new ways of personalized advertising in a world of ad-blockers. New ways to engage with users. -No coding or serious programming were used in this project (Graphical, click philosophy). The research: Find Kate is a project created to explore the use of games for marketing purposes. This project started after the confirmation of a curious behavior. A huge amount of users that buy online makes their purchases through mobile devices. This may not seem very reasonable, you can´t make good comparatives since a phone or get extra important information with ease. However, customers are not as reasonable as we may believe, and so, in marketing, we have to pay attention to the details to empathize with the user. People purchase products with their phones because it’s the best moment for them. They are bored in the bus after a hard day of work, and they like to do impulsive low-value acquisitions. Is a way of distraction, as play angry birds or read a blog. Of course, the bus is just one example of many situations, but it reflects a documented trend. This brings us to the need to attract this segment of users. One of the ideas that is been exploited right now is to add ads on websites and games. This is ads are usually not controlled by the seller, but by an intermediary, and the typical result is annoying ads that users try to block. As an alternative situation, the idea of a game for marketing purposes is to...
– barcoavigo.com – I always thought that create an app should not be harder than making a website. Fortunately, time and technology improvements prove me right. At the beginning of 2014 I realize that by mixing some new technologies, I could make one mobile app. In 2014 I didn’t know how to program and there weren’t the simple app templates available on Codecanyon as today. Therefore, limited by technology, I decided to make something simple to help my hometown: ¨Barco a Vigo¨, an app that informs about the ferry schedule between Vigo, the biggest city of Galicia, and the two most important towns in the area. Technical details of the project and code. Video of the app in use (soon). Official website. Google play. Other secondary but necessary tasks where: Build the homepage for the project. Design posters and other marketing material. Raise the money to cover the expenses required to publish a mobile app. Create a promotional video. In conclusion, an interesting project that allowed me to learn about many different technologies. In addition, I could prove that things, in theory unachievable, like create apps if you don’t know programming, can be done if you are a fast learner and can find and manage key information. ...
