Recently I was working on the implementation of Hubspot Customer Management System, for a startup where I am involved.
Hubspot provides an impressive free CMS system, but you get more from it, with another HubSpot tool, HubSpot Sales.
Today I´ll focus on one of the sales tool perks; the possibility to track emails and documents. This function allows you to see: When an email or an attachment is opened, the device where it was opened, and the area where the person was connected.
This characteristic may seem as scary as useless, but actually is quite extended in other services such as MailChimp, and it can give you a hint in some situations.
In an international world, people are not as available as we may desire. People that we want to reach, can be traveling to the other corner of the world, so if you can see it, you can adapt your interaction.
Another typical situation could be when someone opens a long mail on the phone, just a minute after you send the message. Almost a warranty that the mail was left for another time, and probably forgotten.
The situations are plenty, and the tool can help you to keep the right track with the key stakeholder. Now you know it. If the email is important, track it.