Management
Abstract: This 2015 article shows how I tested and optimized a marketing campaign. The focus of the campaign is a website. However, several general ideas were discussed: Google search is not a good resource when you are looking for truly modern and outstanding solutions. Feedly is a great resource to find valuable information. Human center approach tools like Design Thinking are always useful even if they can just be partially implemented. Introduction: I was thrilled. It was the first time I was working through the full cycle of product creation, and it was my own project. It was a mobile application, in fact, it was just an HTML5 website with a complete app feel; scroll and swipe gestures, nice buttons, etc. But it was my crazy project, and it had to have an amazing landing website. By that time I didn’t know much about landing page creation and google never was helpful when I was looking for truly modern and outstanding solutions. Therefore, as I usually do in these situations, I went to Feedly, and I reviewed my design blog subscription. I was looking for best practices and maybe some examples, but there it was, an almost perfect landing page for my app. Now I had a website template, following the best practices of the time (responsive, html5). Therefore, It didn’t pass much time until I had a preview version of the page. Another search through my trusted bloggers to find the perfect icons, some photoshop edition for the images, and some extra time redacting the texts following of course the Simon Sinek recommendations. Test and optimize: Test the technological factors of a website it is easy if you know the right...